MAS Magazine (Mujeres A Seguir)
To provide visibility and generate content that focuses on the successes of talented women, promoting a new way of speaking to and about women and using an approach unique to that usually found within the press about feminism. These are some of the pillars of Mujeres a Seguir (Women to Follow), a digital magazine of social, professional and cultural content, which also has a quarterly printed edition.
Television ads, radio ads, printed ads, social media
The Professional Publications Group, issuer of MAS, chose Arroba for the development of a creative launch campaign for the magazine’s publication and its strategy on social media.
“Bringing women out of the shadows” was the creative concept for the launch campaign, which coincided with the 3rd Edition of the MAS Awards. We developed visuals for both online and off-line media: television and radio advertisements, graphics for printed media, display, etc. Under the creative direction of José Luis Esteo, we collaborated with well-known professionals of the sector, for example Abilio Fernández, for the locution, and Michael Selley, for the realization, photography and postproduction of the radio and tv ads, Produced by Gin Film.