Every year, Foster’s Hollywood celebrates Halloween in a very special way, offering their customers a special brand experience in all their restaurants throughout Spain.
Web, APP, Mobile and augmented reality
This year, Foster’s Hollywood came to Arroba yet again to develop a campaign aimed at strengthening their position as “those who really know how to celebrate Halloween,” differentiating them from their competitors and connecting them even more with their clients.
We created a web application accessible on the brand’s website, where users can enjoy an interactive adventure video consisting of confronting terrifying characters. In addition, taking the application a step further, Arroba introduced elements of augmented reality as a way to bring users to the restaurant to complete certain tasks in the app.
Arroba developed the mobile application, “The Condemned,” available on all major platforms (available on Google Play and at the APP Store). Upon entering the app, users become protagonists of the story, interacting with characters and overcoming different obstacles. Also, when users enter any Foster’s Hollywood restaurant in Spain, they have the opportunity to enter into an augmented reality, which allows them to complete certain obstacles and have the chance to win different rewards.