BRAND:
Arroba
PROJECT:
Christmas is a time full of peace and love….. lots and lots of love. For this reason, we wanted to challenge ourselves to see if we could survive so much love with our Christmas campaign: “KissmasSurvival”
CHANNELS:
Web, Facebook
SHORT DESCRIPTION:
We developed a website with a Christmas look and feel, where we invited clients to put us to the test. How? With a simple game similar to that of a slot machine. The game started with the user clicking on the lever which then activated movement of the three slots: the first two paired-up people from the agency and the third showed the ‘act of love’ they had to complete.
These ‘acts of love’ were filmed and streamed through Facebook Live, and included special dedications to the clients who took part.
URL:
www.kissmassurvival.com