Digital development of the fourth season of ‘Alaska&Mario’.
In line with the Viacom’s objective to build a close relationship with their audience, we developed a microsite where Alaska and Mario’s house was recreated with a birds-eye view perspective. Users can visit different rooms and click on various elements to view bonus content of the reality show including; videos of best moments, Alaska and Mario’s secrets, behind the scenes and much more.
In addition, from one of the rooms users can access the game “Atrapa la caña”, where they must trap the most beers they can. Once the game is over, the user is ranked against other players and becomes a participant in a MTV prize draw.